We Made Billboards Smarter

Weather-triggered DOOH that runs itself.

We built a modular DOOH system that automatically adapted to weather, location, and time of day — without needing manual refreshes. The result? A scalable framework that brought contextual creative to life in real time across multiple cities.

What I Built

Beyond triggers — creating live experiences.

A modular DOOH framework that adapted creative based on live data — time of day, weather conditions, and location.

The system used:

  • A live Google Sheet for real-time data updates 

  • Contextual triggers to determine what message to show 

  • Smart templates that scaled across formats without manual design edits 

This made it possible to automatically run iced coffee promos on hot afternoons, umbrella ads when it rained, and dinner spots right before 6pm — all without a single manual export.

From Static to Smart

Before:

  • Manual asset swaps

  • One-size-fits-all creative

  • Multiple design versions needed Static billboards

After:

  • Localized by weather, time, and location

  • Dynamic updates from live spreadsheet

  • One smart template used across markets

  • Responsive, real-time DOOH ads

My Role

  • Led the creative system and automation framework

  • Built modular templates with dynamic asset fields 

  • Partnered with Vistar to launch in 10+ markets 

  • Designed flexible layouts to eliminate manual refreshes

  • Dream it.

  • Build it.

  • Grow it.

  • Sell it.

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